Welcome to the Financial Times Lexicon

Browse thousands of words and phrases selected by Financial Times editors and suggest new terms for the glossary.

 

Term of the day

pretailing

Pretailing means the selling of a small number of products online to test whether there might be demand for a larger number to be made. It allows a designer to recoup production costs for a limited manufacturing run of his product and to go with that success to a seek funding to pay for a larger number.

Pretailing platforms now exist, such as Quirky where you might find items such as a bed desk or a device to remove egg yolks from egg whites. Some might also regard crowdfunding sites such as...