Welcome to the Financial Times Lexicon

Browse thousands of words and phrases selected by Financial Times editors and suggest new terms for the glossary.

 

Term of the day

lean advertising

Lean advertising is a term borrowed from the "lean" management philosophy present in the Toyota production system. By definition anything defined as lean, focuses on elimination of waste. The theory is that this should lead to improved quality and reduced costs. In terms of advertising it should mean finding simpler and cheaper ways of communicating what a company wishes to sell.

 

lean advertising in the news

In June 2013 it was reported that a Harvard professor, Thales Teixeira, had found that...