Welcome to the Financial Times Lexicon

Browse thousands of words and phrases selected by Financial Times editors and suggest new terms for the glossary.

 

Term of the day

social media monitoring

Social media monitoring is the active monitoring of social media channels for information about a company or organisation.Several different providers have created tools to facilitate the monitoring of a variety of social media channels from blogging to internet video to internet forums.  This allows companies to track what consumers are saying about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms.

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