Welcome to the Financial Times Lexicon

Browse thousands of words and phrases selected by Financial Times editors and suggest new terms for the glossary.

 

Term of the day

social relationship management

Social relationship management is about keeping track of any mention of a company, its products, brands, or services and allows the company to manage its presence on the web with the required traceability, a consistent set of criteria and human intervention.

Example
Companies use social relationship management to manage their active presence on the web, for example, engaging in relevant conversations with customers, the media, etc.

Managing the rich and complex relationships and conversations on the web requires a careful combination of metrics, statistics, monitoring software and, of course, human intervention.