Fast fashion companies copy catwalk looks and tend to use extremely efficient supply chains to release more of these collections each year than other retailers. Items are sold cheaply and released quickly into stores.
Consumers, who are generally young, can purchase fast fashion clothes from retailers such as H&M, Inditex’s Zara and Forever 21.
In 2015, an FT writer pointed out young shoppers are drawn to the rapid turnover at fast fashion shops.
The appeal of fast...