Financial Times - Lexiconhttp://lexicon.ft.comTerm of the Day from the Financial Times Lexiconen(PICS-1.1 "http://www.classify.org/safesurf/" L gen true for "http://www.ft.com/" r (SS~~000 1))&copy The Financial Times Ltd 2015 'FT' and 'Financial Times' are trademarks of The Financial Times Ltd. See http://www.ft.com/servicestools/help/terms#legal1 for the terms and conditions of reuse.client.support@ft.comTue, 16 Jun 2009 01:42:55 +0100Sat, 29 Aug 2015 05:20:17 GMTNewspapers15http://lexicon.ft.comhttp://lexicon.ft.comFinancial Timeshttp://im.media.ft.com/m/img/rss/RSS_Default_Image.gifhttp://lexicon.ft.compay-per-clickhttp://lexicon.ft.com/Term?term=pay-per-click<p>Pay-per-click is an online advertising rate model where an advertiser is charged by a hosting service or advertising platform whenever their web advert is clicked.</p> <p>Pay-per-click is a common advertising rate model on the web, but other fee structures are also prevalent, such as cost-per-impression (CPM or CPI), where advertisers pay every time an ad is seen.<strong><br /></strong></p> <p><strong>Example</strong></p> <p>In some instances, such as Google AdWords, the rates that an advertiser pays are based on auctions where advertisers bid for keywords that the hosting service will then match to a user’s interests. In other cases, the pay-per-click rates are fixed and any time a user clicks on the advertisement the advertiser will pay a pre-established amount. </p> <p><strong>View</strong><br /><a title="Google to trial AdWords system to boost YouTube" href="http://www.ft.com/cms/s/2/612042bc-b0ea-11dd-8915-0000779fd18c.html" target="_blank">Google to trial AdWords system to boost YouTube</a></p>Mon, 03 Oct 2011 18:28:18 +0100<p>Pay-per-click is an online advertising rate model where an advertiser is charged by a hosting service or advertising platform whenever their web advert is clicked.</p> <p>Pay-per-click is a common advertising rate model on the web, but other fee structures are also prevalent, such as cost-per-impression (CPM or CPI), where advertisers pay every time an ad is seen.<strong><br /></strong></p> <p><strong>Example</strong></p> <p>In some instances, such as Google AdWords, the rates that an advertiser pays are based on auctions where advertisers bid for keywords that the hosting service will then match to a user&rsquo;s interests. In other cases, the pay-per-click rates are fixed and any time a user clicks on the advertisement the advertiser will pay a pre-established amount.&nbsp;[ref url=""]Michael Trusov, assistant professor of marketing, Robert H. Smith School of Business, University of Maryland, US[/ref]</p> <p><strong>View</strong><br /><a title="Google to trial AdWords system to boost YouTube" href="http://www.ft.com/cms/s/2/612042bc-b0ea-11dd-8915-0000779fd18c.html" target="_blank">Google to trial AdWords system to boost YouTube</a></p>