Financial Times - Lexiconhttp://lexicon.ft.comTerm of the Day from the Financial Times Lexiconen(PICS-1.1 "http://www.classify.org/safesurf/" L gen true for "http://www.ft.com/" r (SS~~000 1))&copy The Financial Times Ltd 2018 'FT' and 'Financial Times' are trademarks of The Financial Times Ltd. See http://www.ft.com/servicestools/help/terms#legal1 for the terms and conditions of reuse.client.support@ft.comTue, 16 Jun 2009 01:42:55 +0100Sat, 23 Jun 2018 17:53:10 GMTNewspapers15http://lexicon.ft.comhttp://lexicon.ft.comFinancial Timeshttp://im.media.ft.com/m/img/rss/RSS_Default_Image.gifhttp://lexicon.ft.compretailinghttp://lexicon.ft.com/Term?term=pretailing<p>Pretailing means the selling of a small number of products online to test whether there might be demand for a larger number to be made. It allows a designer to recoup production costs for a limited manufacturing run of his product and to go with that success to a seek funding to pay for a larger number.</p> <p>Pretailing platforms now exist, such as<a title="Quirky - shopping home page" href="http://www.quirky.com/shop" target="_blank"> Quirky</a> where you might find items such as a bed desk or a device to remove egg yolks from egg whites. Some might also regard crowdfunding sites such as<a title="Kickstarter - crowdfunding platform" href="http://www.kickstarter.com/hello?ref=nav" target="_blank"> Kickstarter</a> or <a title="Indiegogo - crowdfunding platform" href="http://www.indiegogo.com/learn-how-to-raise-money-for-a-campaign" target="_blank">Indiegogo</a> as pretailing platforms, although typically people invest in projects in the latter two examples, without any expectation of a return.</p> <p> </p> <h2>Pretailing in the news</h2> <p>In 2012, Scott Hartley, a venture capitalist, wrote that he could see a new trend emerging in the retail space. He said the pattern for new ideas now was <a title="Pre-tail, e-tail, to retail: The commerce pipeline - Forbes.com" href="http://www.forbes.com/sites/scotthartley/2012/09/07/pre-tailing_commerce/" target="_blank">pre-tail, then e-tail and then retail</a>. The pattern was being driven by consumers wanting unique, customised products and services and by the ability of entrepreneurs to access crowd funding.</p>Fri, 20 Sep 2013 12:47:07 +0100<p>Pretailing means the selling of a small number of products online to test whether there might be demand for a larger number to be made. It allows a designer to recoup production costs for a limited manufacturing run of his product and to go with that success to a seek funding to pay for a larger number.</p> <p>Pretailing platforms now exist, such as<a title="Quirky - shopping home page" href="http://www.quirky.com/shop" target="_blank"> Quirky</a> where you might find items such as a bed desk or a device to remove egg yolks from egg whites. Some might also regard crowdfunding sites such as<a title="Kickstarter - crowdfunding platform" href="http://www.kickstarter.com/hello?ref=nav" target="_blank"> Kickstarter</a> or <a title="Indiegogo - crowdfunding platform" href="http://www.indiegogo.com/learn-how-to-raise-money-for-a-campaign" target="_blank">Indiegogo</a> as pretailing platforms, although typically people invest in projects in the latter two examples, without any expectation of a return.</p> <p>&nbsp;</p> <h2>Pretailing in the news</h2> <p>In 2012, Scott Hartley, a venture capitalist, wrote that he could see a new trend emerging in the retail space. He said the pattern for new ideas now was <a title="Pre-tail, e-tail, to retail: The commerce pipeline - Forbes.com" href="http://www.forbes.com/sites/scotthartley/2012/09/07/pre-tailing_commerce/" target="_blank">pre-tail, then e-tail and then retail</a>. The pattern was being driven by consumers wanting unique, customised products and services and by the ability of entrepreneurs to access crowd funding.</p>