Financial Times - Lexiconhttp://lexicon.ft.comTerm of the Day from the Financial Times Lexiconen(PICS-1.1 "http://www.classify.org/safesurf/" L gen true for "http://www.ft.com/" r (SS~~000 1))&copy The Financial Times Ltd 2017 'FT' and 'Financial Times' are trademarks of The Financial Times Ltd. See http://www.ft.com/servicestools/help/terms#legal1 for the terms and conditions of reuse.client.support@ft.comTue, 16 Jun 2009 01:42:55 +0100Tue, 28 Feb 2017 00:49:13 GMTNewspapers15http://lexicon.ft.comhttp://lexicon.ft.comFinancial Timeshttp://im.media.ft.com/m/img/rss/RSS_Default_Image.gifhttp://lexicon.ft.comgreen washinghttp://lexicon.ft.com/Term?term=green washing<P>Green washing is the overstating of the environmentally or socially conscious attributes of a firm’s offering and the understating of the negative attributes for the firm’s benefit.</P> <P>Green washing can be explicit or implicit and can be expressed in many forms, including pictures, direct claims in text, symbols, labels, or even partnerships or relationships. These claims can be made in press releases, advertisements, on websites and even on the products themselves.</P> <P><STRONG>Example</STRONG><BR>• A chicken producer labels its products on store shelves as “all natural” despite the fact the company treats its chickens with antibiotics.<BR><BR>• Plastic disposable water bottles presented as eco-friendly because they use less plastic.<BR><BR>• An oil company rebranded itself as moving into renewable energy in television ads and, based on our calculations, only 0.25% of the company's energy production is through alternative energies. </P>Thu, 07 Oct 2010 19:14:49 +0100&lt;P&gt;Green washing is the overstating of the environmentally or socially conscious attributes of a firm’s offering and the understating of the negative attributes for the firm’s benefit.&lt;/P&gt; &lt;P&gt;Green washing can be explicit or implicit and can be expressed in many forms, including pictures, direct claims in text, symbols, labels, or even partnerships or relationships. These claims can be made in press releases, advertisements, on websites and even on the products themselves.&lt;/P&gt; &lt;P&gt;&lt;STRONG&gt;Example&lt;/STRONG&gt;&lt;BR&gt;•&nbsp;A chicken producer labels its products on store shelves as “all natural” despite the fact the company treats its chickens with antibiotics.&lt;BR&gt;&lt;BR&gt;•&nbsp;Plastic disposable water bottles presented as eco-friendly because they use less plastic.&lt;BR&gt;&lt;BR&gt;•&nbsp;An oil company rebranded itself as moving into renewable energy in television ads and, based on our calculations, only 0.25% of the company's energy production is through alternative energies. [ref url=&quot;&quot;]Professor Tima Bansal, Richard Ivey School of Business, University of Western Ontario[/ref]&lt;/P&gt;