A day where US retailers offer steep discounts on the day after the Thanksgiving holiday. This traditionally marks the day when stores start to make a profit for the year. The shopping frenzy has also taken off in the UK. 
In 2014, it was reported that US retailers were readying for bumper Black Friday sales by opening stores earlier than usual and carving into the time families traditionally spend eating Thanksgiving dinner, amid shifts in spending patterns by US consumers.
US consumer sentiment was at its highest level in more than seven years, boosted by lower petrol prices and improving job prospects. Retailers hoped to gain from the estimated 140m shoppers expected in malls and online over the holiday weekend by extending store hours for those in search of the best deals.