Consumer packaged goods (CPG) – also known as fast-moving consumer goods (FMCG) – are those that developed world consumers aim to replace frequently. These include items such as food, soft drinks and toiletries, but also lower end consumer electronics goods, such as the cheaper mobile phones and MP3 players.
At the end of 2012 research concluded that "Millennials" (those born between 1982 and 2003) were supposedly more focused on happiness and less worried about being rich, looking good and being famous. This change in attitude posed a marketing challenge to consumer packaged goods companies.
In March 2013, a report looked at the expansion of developed world consumer brands into Africa. Bain consultancy estimated that 70 per cent of consumer packaged goods makers were present in the African market.
In October 2013 a report on Coca-Cola said it had been susceptible to the widespread consumer issues that had been referenced by other multinational consumer packaged goods companies, notably slowing growth in many emerging market territories.