consumer packaged goods CPG
Consumer packaged goods (CPG), also known as fast-moving consumer goods (FMCG), are those that developed world consumers aim to replace frequently, such as food, soft drinks and toiletry items but also lower end consumer electronics goods, such as the cheaper mobile phones and MP3 players.
Consumer packaged goods (CPG) in the news
At the end of 2012 research concluded that "Millennials" (those born between 1982 and 2003) were supposedly more focused on happiness and less worried about being rich, looking good and being famous. This change in attitude posed a marketing challenge to consumer packaged goods companies.