Definition of disruption

Being “disruptive”, when expressed by a start-up’s founder, refers to the act of forcing one’s way into a niche, bludgeoning the existing competition with a new method of delivering a service and generally injecting greater efficiency into something people have done or used since time immemorial.

In this sense, the word “disruption” can be paired with any industry and the start-up team will sound plausible, such has been the effect of the internet in scaring corporate bosses in even the most low tech of businesses.

 

disruption in the news

Disruption fits an age where the internet is changing everything, from the way we shop – Asos has disrupted high street fashion, for instance – to how we move around, as in the case of Zipcar and Uber’s disruption of the car and taxi markets. The worldwide web is the ultimate disruptive change in this context.

While this may all sound great, a problem arises when it seems every start-up is using the word to describe what it does. [1]