Definition of ethical marketing

Ethical marketing is a process through which companies generate customer interest in products/services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. All aspects of marketing are considered, from sales techniques to business communication and business development.

Green and Blacks, a UK-based chocolate company, submitted its Maya Gold Chocolate line to the Fair Trade certification process for its partnership with the Toledo Cacao Growers Association of Belize. [1]

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