Definition of variety seeking

This describes a customer's desire to switch to alternative products out of curiosity. Even if the customer is very satisfied with the current products s/he uses, the customer has the desire to try other competitors' products and therefore switches to other brands.

Take a customer who is very satisfied with a certain brand of shampoo, but s/he maybe interested in trying other brands out of curiosity. This behaviour indicates a desire for variety. [1]

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