Term of the day
market segmentation
Technically, market segmentation is the process of dividing the population of possible customers into distinct groups. Those customers within the same segment share common characteristics that can help a firm in targeting those customers and marketing to them effectively (adapted from Lovelock and Wirtz 2011).
Segmentation is one of the most important concepts in marketing. Firms vary widely in their abilities to serve different types of customers. Hence, rather than trying to compete...
Professor of the week
Michael Pagano
Michael Pagano is professor of finance at the Villanova School of Business, Villanova University.
Basics of business
- book valueThe book value of an asset is its value on a company's balance sheet. This may be different to its market value. The usual method for fixed...
- economic indicators
- endowment
- executive compensation
- FDIC-style resolution
- global mindset
- loonie
- market conditions
- proxy access
- rating agencies
- reverse innovation
- return on funds employed
- risk management
- strategic innovation
- too big to fail
- trust fund
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Business glossary
- business ecosystemIncreasingly, businesses operate in a broader network of related businesses offering particular products or services. This is known as a...
- business model
- classical economics
- corporate governance
- corporate responsibility
- elasticity of demand
- flexible working
- generation Y
- green technology
- hidden needs
- market capitalisation
- moral hazard
- price/earnings ratio
- return on equity
- social media
- sustainable enterprise
- trade secret
- value investing
- venture capital
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World Economic Forum
- Basel CommitteeMade up of central bankers and regulators from 27 countries it lays down global rules for bank governance. Regulators around the world look...
- commodity
- Davos
- globalisation
- protectionism
- trade agreement
- World Bank
- World Economic Forum
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