Welcome to the Financial Times Lexicon

Browse thousands of words and phrases selected by Financial Times editors and suggest new terms for the glossary.

 

Term of the day

gamification

Gamification is an emerging business practice that refers to the use of digital game design techniques and video game elements to solve non-game problems, such as business and social impact challenges. It is applicable to a number of business areas including human resources, sustainability, innovation and marketing.

The primary goals of gamification are to tap into the psychology of motivation to both improve customer and employee engagement. Examples include: employee incentive systems, employee...