Definition of community manager

An executive in the company who acts as the ambassador of a company or brand on the web.  The community manager builds and monitors multiple communities generated in blogs, forums, social networks, etc.  S/he becomes the authorised voice of the company.

Besides requiring a thorough knowledge of rules and netiquette used in various media, the role of the community manager requires common sense, the right aptitude and the ability to make decisions regarding the company's image or brand.  For example, the community manager has to be able to knock on the CEO’s door and ask him or her to intervene in an online forum.

The responsibilities of the community manager can range from gathering information about the company, such as its products, the market and competitors using appropriate methods and statistics, to answering queries from customers. [1]

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