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Fair trade is an organised social movement utilising the market to push for ethical and sustainable purchasing from developing countries. Higher prices, social and environmental baselines are counted among the tenants of the movement which focuses mainly on developing countries exporting crafts, natural resources and agricultural goods to developed nations.
Toledo Cacao Growers Association of Belize partnering with Green and Blacks, a UK chocolate company, on a long-term contract to produce a stable supply of quality cocoa. Green and Blacks agreed to pay above the market price to the growers for the product used in its Maya Gold Chocolate line, which then could carry the fair trade seal.