Definition of global mindset

We would define global mindset as one that combines an openness to and awareness of diversity across cultures and markets with a propensity and ability to see common patterns across countries and markets.

In a company with a global mindset, people view cultural and geographic diversity as opportunities to exploit and are prepared to adopt successful practices and good ideas wherever they come from.

The twin forces of ideological change and technology revolution are making globalisation one of the most important issues facing companies today.  As such, cultivating a global mindset is a prerequisite to becoming a global company.  Companies exhibiting global mindsets include GE, P&E, Nestle, Unilever, and Colgate. [1]

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