Definition of global multinational enterprises

Global multinational enterprises (MNEs) are companies that operate on a global scale, as opposed to MNEs that are regionally focused. There are various definitions of what constitutes a truly ‘global’ company, but one way to interpret this is a company that has at least 20% of its sales in each of at least three different continental markets.

So, a company where 70% of their sales are generated in Asia would not be considered a global MNE even though they might have significant operations in more than one country, but one where 30% of sales are from each of Asia, Africa and Europe would be considered a global MNE.

Companies who are MNEs such as McKinsey, Unilever and Wipro generate sales and profits in multiple locations across the world. [1]

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