Definition of responsible consumerism

The term refers to the role that consumers play in helping society to be more sustainable. Such consumers act as concerned citizens through a variety of activities such as curbing excessive consumption, supporting socially responsible companies by purchasing their products and conversely boycotting products of companies that exhibit irresponsible behaviour.

LOHAS, or the "Lifestyles of Health and Sustainability", is an example of a  "responsible"consumer segment that focuses on health and fitness, the environment, personal development, sustainable living and social justice. [1]

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